This is a great opportunity to join the public relations division of an independent medical communications agency and be based in their London office.

Purpose:

To lead a PR account management team on assigned accounts and ensure the optimal running of those accounts.

Responsibilities:

• Responsibility for developing strategic programme and finalising programme activity and budget with client.
• Direct account team activity to ensure appropriate tactical programme is developed and meets client objectives and is implemented according to company standards.
• Ensure ownership and responsibility for projects for all members of the team.
• Maintain strategic overview of account, and proactively advise client on new issues / external environment and contribute to strategic planning meetings with client.
• Keep abreast of outside issues and events and regularly review impact on programme and client objectives.
• Instigate brainstorms to develop the strategic, creative direction of accounts.
• In-depth understanding of financial status of account at all times.
• Ensure resourcing within the account is appropriate at all times.
• Responsibility for negotiating and establishing financial arrangements with client.
• Responsibility for ensuring PR team adheres to clients' review / approval processes.

Client Liaison:

• Contribute to client marketing strategy and thinking
• Monitor external environment and highlight key issues/crises and work with the Director of PR to inform the client of implications and potential actions required.
• Maintain social contact with client personnel and regular contact about account direction, staffing, issues etc.
• Establish and maintain a role as consultant/adviser to client.
• Responsibility for highlighting issue management procedures to the client for implementation by the account team.
• Organise annual internal review of account and work with Director of PR to implement outcomes.

New Business:

• Create and develop opportunities for growing existing business within the confines of the programme.
• Responsibility for helping to develop and present new business pitches.

Professional Relations:

• Responsibility for building and maintaining key relationships with opinion leaders (clinical, industry, NHS).
• Ensure each client team members have agreed role clarity and team SOP’s.
• Knowledge of client opinion leader profiles.
• Demonstrate innovation and creativity beyond client ideas.
• Identify opportunities to build opinion leader base and develop additional activity.
• Monitor and investigate 'market intelligence' using the views of opinion leader regarding pertinent issues (external/ product/competition).

Management:

• Lead and help motivate team to fulfil their potential and assume responsibility appropriate to their position.
• Make recommendations to the Director of PR regarding staffing and personal development.
• Ensure team understanding of client profiles.
• Participate in interviewing new personnel.

Package:

An excellent package is offered.

If you would like to discuss this position further, please contact Jon Gawley on 01932 797996. If this job description doesn't tick all of the boxes, I would welcome a call or email to discuss your requirements in confidence and be pleased to offer career advice and counsel.

Keywords: Public Relations Agency, Healthcare Public Relations, Public Relations , Medical Communications Agency, Medical Communications, Account Management, Account Director, Account Manager, Account Executive, CSD, AD, AM, AE