Account Direction:
- Assist in developing strategic programme and finalising programme activity and budget with client.
- Direct account team activity to ensure appropriate tactical programme is developed and implemented according to company standards and achieves client objectives.
- Keep abreast of external issues and events and regularly review their impact upon programmes and client objectives.
- Be aware and responsible for financial status of accounts of designated responsibility at all times.
- Responsible for account profitability and maintaining agreed annual fee income for programmes.
- Responsibility for negotiating and establishing financial arrangements with clients in consultation with Finance Department.
Client Liaison:
- Contribute to development of client marketing strategy.
- Maintain social contact with client personnel and regular contact regarding account direction, staffing and other issues as appropriate.
- Establish and maintain a role as consultant/adviser to client.
- Responsible for ensuring account issues are regularly monitored and a proactive issues management programme is developed.
- Ensure regular strategic reviews of accounts
New Business:
- Create and develop opportunities for organic growth of existing business.
- Assist in the driving and developing of new business pitches in accordance with direction from management.
People Management:
- Lead and motivate supervised staff to fulfil their potential and assume responsibility and accountability appropriate to their position.
- Make recommendations to the Management Team regarding staff development and account resourcing respectively.
- Ensures team understanding of client corporate values and personality profiles of individual clients.
Professional Relations:
- Responsible for key contact with opinion leaders (medical/media and industry).
- Identify opportunities to build opinion leader database and develop additional activity.
- Maintain 'market intelligence' by monitoring opinion leader opinions on external/product/ competitive client issues.
Media Relations:
- Develop and maintain good understanding of UK and international/European media.
- Develop relationships with key editors/producers responsible for UK and/or international/European media outreach
Skills, Knowledge or Qualifications:
- Suitable applicants will have previous agency ethical healthcare PR experience or equivalent and will be educated to degree level. Excellent communication and presentation skills are a must. Further pre-requisites are the ability to work as part of a team and a commitment to your own development.
Package:
An excellent salary and package of benefits is offered.
If you would like to discuss this position further, please contact Jon Gawley on 01932 797996. If this job description doesn't tick all of the boxes, I would welcome a call or email to discuss your requirements in confidence and be pleased to offer career advice and counsel.
Keywords: Public Relations Agency, Healthcare Public Relations, Public Relations , Medical Communications Agency, Medical Communications, Account Management, Account Director, Account Manager, Account Executive, CSD, AD, AM, AE, Media relations, product PR, lobbying, advocacy, product launch, pharmaceutical, Rx